An exhibition concept is developed during intensive discussions between the organisers, curators, technical staff, and the exhibition designer. Content and form are inextricably interwoven.

The structure of the exhibition is based on the nature of the themes and objects. The overall design will ensure that this structure is visible; its primary aim is to display the themes and objects to the best effect, whether the exhibition is object-centred or tells a story.

Of course the budget and space play a decisive role in developing the exhibition concept. The search for solutions within financial restrictions or space limitations is regarded as a challenge.